We live in a fast-paced society in which almost everything we do uses technology. We live in a digital world in which people can acquire almost anything that they can buy from a physical brick and mortar by a click of a button from the comfort of their homes. This includes purchasing products within grocery industry. The new digital way to shop for groceries is redefining the meaning of grocery shopping. The physical and digital worlds are merging, creating a newer shopping experience for consumers. Consumers have become accustomed to the latest trend of digital shopping over the last decade and are beginning to expect them with their everyday grocery shopping needs. There are several options when it comes to how the consumer choses to go about their shopping needs.